This is not an endorsement for Taco Hell but in 2005 they ended a consumer boycott by agreeing to pay an extra penny per pound to Florida tomato pickers. One penny. Mickey D's got on board. This extra penny would go directly to the pickers. They make about $.77 a bucket. This is now only a dream to the pickers because Burger King, with headquarters in Florida, says no way. Now the tomato growers are ready to cancel the deals with Taco Bell and McDonald's.
Way to go, King. So if you pay the extra penny a pound to the migrant workers it could cost you about $250,000 a year. Chump change. In 2006 your execs made more than twice as much money as ALL, yes all, of the roughly 10,000 tomato pickers in south Florida earn.
On Nov 30 marchers protested at their headquarter.
So the next time you're hauling your kids to some fast food, think about what's it's costing the worker who brought you the tomato. If you spend money at their store you are condoning their policy of worker abuse.
If you'd like to contact them you can call or write. They don't accept e-mail communication. So I called them this morning to tell them their policies on paying Florida pickers are unAmerican and I'd never buy anything from them. After the phone rang at corporate headquarters, many many times, a somewhat harried receptionist transfered my call to Consumer Relations. I hope they register all these complaints.
Burger King Corporation
5505 Blue Lagoon Drive
Miami, Florida 33126
Corporate Headquarters - 305-378-3000
Marketing/Advertising Information Requests - 305-378-7200
Consumer Relations - 305-378-3535